Therapists should do therapy.
Therapists spend 30–40% of their working week on administration: writing notes, juggling schedules, staying compliant. The tools that promise to help are either built for American insurance billing, cost more than a session brings in, or look like they were designed for a hospital basement in 2009.
Propela Therapy started with one practice — a multi-therapist clinic in the Netherlands run by a therapist who was paying premium prices for software that still left her writing notes at the kitchen table on Sunday nights. We built what she actually needed: AI that drafts the note before the client reaches the parking lot, a calendar her assistant can run, and a portal her clients genuinely use.
Who we are
We are Propela — a product studio with roots in property-management automation and web design, now applying the same obsession with calm, fast software to mental-health care. Our founding team works between Denmark, the Netherlands, and Brazil, which is why Propela Therapy speaks English, Dutch, Portuguese, Spanish, and Danish from day one.
What we believe
- AI assists, clinicians decide. Every AI note is a draft until a human approves it.
- Privacy is the product. EU data residency, encryption at rest, and GDPR tooling are standard on every plan — not an enterprise upsell.
- Software should feel calm. If a tool stresses you out, it does not belong in a therapy practice.
- Fair pricing. A solo therapist should not pay €200/month to run a practice.
Where we are going
We are launching with practices in the Netherlands and Denmark, with Brazil and the wider English-speaking market next. If you want to shape the product as an early practice, talk to us — founding practices get direct access to the team and locked-in pricing.